Images for Dec 99th


Visual ideas for Yassin Bey's lyrics

I was very excited and lucky to intern in Roc Nation. In some opportunities, I could work with marketing team to design visual materials for social medias. In some cases, I participated the creative process. For example, this mission for Yassin Bey's album release is to generate visual ideas by certain lyrics in the album “Dec 99th.” I mocked up two animating images referencing the scenario of the lyrics. This first image literally illustrates the intense atmosphere of being glimpsed and watched. The object gazes us back when we gaze it.

The second image presents the visual hints of digital clocks merging in an empty space to deliver a sense of subtlety between moving time and fixed time to correspond to the lyrics "The local time is now."

Copyright reserved to Tidal

Copyright reserved to Tidal